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Schlitz Beer
Beer & Radio
What makes popular Milwaukee city? What a questions ... Schlitz beer! With this slogan Schlitz beer has jumped in the advertising world during '30 rapidly becoming one of the most popular beers in those years in the United States of America first and the world then.
They
were the golden days of radio that revolutionized the way to advertise
products directly in the consumer entering into his house with less
direct mode but advertisements placed inside catchy jingles and songs
which remained in the lead easily and that everyone could sing .Also for the Schlitz Beer the union between radio and advertising paid off by keeping it in the olympus of beers until the 60.
Here's
to honor the radio that allowed such a huge success came distributed an
advertisement that depicts a radio amateur with his radio while waiting
for his wife who brings a bottle of Schlitz beer.
From this picture was made by my dear friend Francesco Ganzedda a splendid wood picture that stands on the top of my radio station!
Here you can find other beautiful advertisings:
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